Drainage contractor SEO for crews that live on the bid
Drainage contractor SEO is how a french drain or yard drainage company gets found by the homeowner who wants a crew and a trench day. We lay the work out as a staking plan: a stake for each decision, a string line before anything is cut, and a walk with you before each stake stays in the ground.
We are a marketing agency. We write pages and tend listings, while the digging, and every word about how your work performs, stays with you.
Why a drainage contractor's search work begins with a staking plan
A crew does not cut a run until someone has staked it: a stake where the run starts, a string line along the path, a stake where it ends, and a walk with the owner before the trench opens. We plan drainage contractor SEO in that same order, because a plan that has been walked is easier to correct than a trench that has been dug.
Your work starts with a homeowner typing drainage contractor near me
or french drain installer near me
and ends with a bid that gets answered and a trench day on the board. Every page we write is aimed at the middle of that path, which means a quote request or a call to your line.
Each decision gets its own stake. The profile stake is your Google Business Profile and Maps listing. The town stake is one page per service-area town, the drain stake is one page per drain type, the proof stake holds reviews and job photos, the paid stake holds ads and the site stake holds the website. We set the string line first, meaning what you sell and which towns your trucks reach, and then drive one stake per cycle.
The six stakes and what you walk before each one stays in
| Stake | What goes in the ground | What you walk first |
|---|---|---|
| Profile stake | Your Google Business Profile: the list of drain jobs you take, the towns you drive to, photos of finished runs you choose and the category names Google offers. | The listing text, read by you before it goes in. |
| Town stake | One page for each service-area town on your drive list, naming the drain jobs you bid there. | The town list, including any town your crews will not drive to. |
| Drain stake | One page for each drain type you install: french drain, yard drainage, downspout line, catch basin, driveway drain. | Every sentence about your own work, because that wording is yours. |
| Proof stake | Review requests after a finished run, reply drafts and job photos you have permission to show. | Each photo and each reply, before it is posted. |
| Paid stake | Campaigns on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), added only when you ask for them. | The ad copy and the searches you want kept out. |
| Site stake | The website that holds the pages, with hosting and upkeep handled by us on Gold and Platinum. | The quote request path, tried by you from a phone. |
Seven kinds of page a drainage crew's site is staked with
- Drain stake
French drain pages
One page about french drain work, written around searches such as
french drain installation near me
andfrench drain installation company
. Your own wording about how you lay a run goes in, and we add none of ours. - Drain stake
Yard and lawn drainage pages
A page for the homeowner who types
lawn drainage contractor
orbackyard drainage installation
. It names the yard jobs you take and sends the visitor to a quote request. - Drain stake
Downspout and gutter line pages
Discharge lines from downspouts and gutters get their own page, so a search like
gutter drainage installation
lands on a page that is about exactly that job. - Drain stake
Catch basin pages
A page for catch basin work, matched to
drainage catch basin installation
, with a short list of what you bid and the towns where you bid it. - Drain stake
Driveway drain pages
Driveway drains are a different bid from a yard run, so the page says so in your voice and points to a quote request instead of a general contact page.
- Partner stake
Builder, landscaper and HOA pages
A page for the general contractor, landscaper, property manager or HOA board that orders drain work for several lots at once, and wants to know how a site visit and a bid with your company begin.
- Town stake
Service-area town pages
One page for each town on your drive list, written around the town name and the drain jobs you take there, so a search that names a place meets a page that names it back.
Why one county-wide drainage page is a thin place to be found
A single page called drainage cannot name every drain type and every town at once, so it can only say a little about each. A search for a french drain in a particular town names a job and a place, and a page that names that drain and that town matches the words typed.
That is the reason we cut the work by drain and by town. It also helps you, the owner, because a page that covers one run type is easier to read and approve than a page that tries to hold your whole price list. You see a short page, check that every line is true of your company, and either approve it or send it back.
Every page has to lead somewhere, and the place it leads is the bid. A visitor should reach a quote request, or your phone, without hunting for it. We build that path into each page, then ask you who answers the request, because a quote request that sits unread is a stake pulled out of the ground.
What we ask you to hand over before the first stake goes in
- The drain jobs you want more of, in the order you would like to bid them
- The towns your crews drive to, and the ones you turn away
- Job photos you own, or have permission to show, with no street numbers visible
- The places where finished customers already leave reviews for your company
- The landscapers, builders, HOA boards and property managers you already work with
- Who answers a quote request, and how a request reaches that person
Leave homeowner names and street numbers out of anything you send, photos and notes included.
How the stakes go in, one cycle at a time
Step 1: Walk the lot
We start with a call that covers your drain jobs, your towns and the listing you have today. Our CEO, Ross Cohen, leads it, and you mark the slot on the contact form.
Step 2: Set the string line
We write the list of drain pages and town pages in the order we would drive them, and you strike anything that is not a job you want to bid.
Step 3: Drive the profile stake
Your Maps listing gets its job list, its service-area towns and the photos you picked, all read by you before they go in.
Step 4: Drive the town and drain stakes
We draft the pages for your approval, a few at a time. Nothing goes live until you have read it.
Step 5: Drive the proof stake
Review requests go out after a run is finished, in your company's voice, and reply drafts wait for your approval.
Step 6: Walk the line at month end
We send a written read of the calls and quote requests that came in and where from. Then we decide together which stake goes in next.
Two lines about drainage contractor SEO that we do not repeat
Heard at the tailgateOne page called drainage, covering the whole county, is all a crew needs.
Read off the sheetSearches name a drain and a place, so we cut pages by drain type and by town. A page that names both has a plain job: meet the search, then lead to a bid.
Heard at the tailgateOnce a visitor lands on the page, the job is done.
Read off the sheetThe job ends at a bid that was answered. A visitor who asks for a site visit and hears nothing back has found a stake that was never driven, and we plan the answering path with you.
Three Organic Growth plans for the staking plan
Organic Growth Silver
$1,495 a month
Page and Maps work for a drainage company that already has a website it is happy with.
- 25 landing pages, cut by drain type and by service-area town
- Strategic Content Assets, four a month, each tied to a service on your list
- A Google Business Profile tuned up, plus review requests after finished jobs
- Writing set up so AI assistants describe your services and towns as you would
- On-page and technical upkeep for the site you already have
Organic Growth Gold
$2,495 a month
Twice the page count of Silver, and a website we run for you so the pages have a home.
- 50 landing pages across your drain types and your town list
- Strategic Content Assets, eight a month, drafted for your approval
- Profile upkeep and a steady review-request routine
- AI-assistant writing refreshed as your service list changes
- Your drainage company website, with hosting and upkeep handled by usStruck from the total
Organic Growth Platinum
$3,495 a month
The widest page load we offer, for a company working many towns and several drain services at once.
- 100 landing pages, the widest reach across towns and drain jobs
- Strategic Content Assets, twelve a month, each read and approved by you
- Profile, review and listing upkeep across every town you serve
- AI-assistant writing kept in step with each new page
- Your drainage company website, hosted, kept current and extended as the page count growsStruck from the total
The monthly amount covers our work alone. Whatever the ad networks charge for clicks goes on your own account with them, and nothing is routed through us.
Questions a french drain or yard drainage owner asks first
Which drain pages should a french drain company start with?
Whichever job you most want to bid next. We ask for your list in order and write the first pages around the top of it, adding town pages as the drain pages settle in.
Do you write the part about how a run is laid?
No. We are a marketing agency, so how a drain is laid, and how it performs, is for you to word. We draft the page around your services and towns and leave a space for your own description.
How many pages does each plan cut for my towns?
Silver cuts 25 landing pages by drain type and by town, Gold cuts 50 and Platinum cuts 100. You choose where they go, and we adjust the order at each month-end walk.
What does a bid have to do with a page?
A page can only bring someone to the door. We build a clear quote request path onto each one, and we ask who in your company answers it, since the bid itself is yours to give.
How are the Organic Growth plans billed?
The invoice comes monthly. We charge no startup fee, and there is no contract, so you can stop at any point. Ad spend is a separate matter and belongs only to the paid plans.
Mark a slot to walk your towns with our CEO
Tell us which drain jobs and which towns you want more bids from. Marking a slot on the form is another route: our CEO, Ross Cohen, makes the call.
Which towns and which drain jobs go first?
Name the towns where a crew has an open day, then the drain work you would like to fill it with: french drains, yard drainage, downspout lines, catch basins, dry wells. Short is fine. Leave homeowner names and street numbers out.
Drive the first stake with our CEO
Mark a weekday slot on the contact form and Ross Cohen, our CEO, will call you then to walk through the towns and drain jobs you want booked more often.
The level in the picture is a drawing, not a forecast.