Google Ads management for drainage contractors
Google Ads management for drainage contractors means search campaigns built around the drain jobs you bid and the towns on your route, with the wrong searches blocked and the click charges paid by you directly to Google. We set up the campaigns, read the search terms and report on calls and quote requests. You approve the ad wording before anything runs.
What a Google Ads search campaign does for a drain crew
A search campaign shows your ad when someone types a search that matches what you set up, and you pay Google when the ad is clicked. Someone who types drainage contractor near me
is looking for a company to do the work, which is the kind of search we build around. Someone looking up how to dig a run themselves is on a different errand, and we keep those out of your account.
Paid clicks have two jobs for a company like yours: opening a service-area town where your name is not yet known, and filling an open crew day when a trench day has fallen through. Neither is a promise of calls. Each is a stake in the paid plan that we set, watch and report on.
The rest of the paid plan, including the other two platforms, is laid out on the paid ads plans for drain crews. This page is about Google Ads only.
A Google Ads account laid out by drain type and town
| Campaign for a drain job | Searches it listens for | Where the clicked ad sends the visitor | What you decide |
|---|---|---|---|
| French drain campaign | french drain installation near meand french drain installer | Your french drain page | Which towns it runs in and the daily limit on click charges |
| Yard and lawn drainage campaign | yard drainage contractorand lawn drainage contractor | Your yard drainage page | Whether it runs in every town or only the ones you pick |
| Downspout and gutter line campaign | gutter drainage installationand searches like it | Your downspout line page | Whether your crew takes this job in each town |
| Catch basin and driveway campaign | drainage catch basin installationand driveway drainage installation | Your catch basin and driveway page | The drain types you take and the ones you leave out |
| New-town campaign | A town name beside the drain type, turned on only for a town you are opening | That town's page | When to open the town and when to close it |
Five kinds of searches we block from a drain crew's Google Ads account
- Wrong errand
Do-it-yourself drain searches
A person looking up how to dig a drain alone is not asking for a bid. We block those phrases so your click charges go to people who want a crew.
- Shoppers
Pipe, fabric and gravel product searches
Searches for materials by the roll or by the load come from people buying supplies. We add them as blocks so your drain campaigns stay with company searches.
- Rentals
Skid steer and equipment rental searches
Someone hunting for a machine to rent is not hunting for a drain contractor. These phrases are blocked from every campaign.
- Hiring
Work-for-a-crew and hiring searches
Searches from people wanting a job on a drain crew show up beside real ones. We block them so an ad meant for homeowners is not charged by a job seeker.
- Location
Towns outside your string line
A search that names a town you do not drive to is left out with location settings. The list of towns comes from you, and the stakes follow it.
How the first Google Ads campaign for a drain crew goes in
Turn on call tracking before a click is bought
A call or form that goes uncounted cannot be reported. Tracking goes in first, so every click that becomes a call is tied back to the campaign.
Stake the first drain type and the first town
You pick one drain job and one service-area town to start with. That pair gets a campaign, an ad and a landing page that all say the same thing.
Draft the ad wording and walk it with you
We write the ads and you approve them. How a drain performs and which approvals it carries are your statements to make, and we put nothing of the kind in an ad.
Read the search terms at each walk of the line
We read what people actually typed before clicking. Searches that belong to someone else's errand go onto the block list, and good ones are added to the campaign.
Drive the next stake: a new town or a new drain type
When the first campaign has been walked, the next stake goes in. That keeps a day's click charges attached to a decision you made.
Click charges, your own Google Ads account and what the plan fee covers
The Google Ads account is in your company's name. Google bills your card for the clicks, and the money never passes through us. Our own fee is a plan charge on a different invoice, billed monthly, with nothing owed up front and no contract term. The posted prices for drain contractor ad plans show how the fee changes with the number of platforms.
If many of your callers use a different search engine, the same drain-job campaigns can be brought across to Bing Ads (Microsoft Advertising) campaigns for drain crews. That is a second platform on the paid plan, with its own click charges billed to you.
Google reviews every ad against its own rules. What a business may state in an ad about its work is for you and Google to settle, so the wording we draft stays with the plain description of the drain job and the town.
Two myths about Google Ads for a drainage contractor
Heard at the tailgateMore Google Ads clicks on drainage searches means more booked trench days.
Read off the sheetA click is a visit. A booked trench day starts with a quote request that someone answers, so the report counts calls and quote requests and not clicks alone.
Heard at the tailgateA drain crew should bid on every drainage search in the county.
Read off the sheetA search that names a drain type you take and a town you drive to is the one to stake. The rest are blocked or left out, which is how an open crew day gets filled with the right call.
What your drain crew sets up before Google Ads management starts
- A Google Ads account in your drainage company's name, with your own card on it
- A call button or a number that your crew answers, so tracking has something to count
- The drain types you take, and the ones that should stay out of every ad
- Your service-area towns, plus any town the crew will not drive to
- A daily limit on click charges that you are comfortable seeing on the card
- A person named to answer each quote request as it arrives
What drain company owners ask about Google Ads management
Who pays Google for the clicks on my drain ads?
You do, with the card on your own account. Google bills you for clicks, and our monthly plan fee is a separate charge for the management.
Will Google Ads management put my drainage company first on the results page?
We do not promise a position. Where an ad shows is up to Google. What we do is build the campaigns, block the wrong searches and report each month on the calls and quote requests that came in.
Can you run Google Ads for a french drain company that has no website?
Each ad needs a page for its click to land on. If you do not have a page for a drain type, the site we build on Gold and Platinum is the way to get one; see how drain service pages are built and hosted.
How will my crew see which Google Ads clicks became calls?
Calls and quote requests are tracked from the ad back to the campaign, as described in how calls and quote requests are tracked for drain crews. A tracked call is not a booked trench day. The bid still has to be answered, and that part is your crew's.
Name the drain jobs and towns your Google Ads should chase
Write a short note about the drain work you take and the towns you drive to. A slot marked on the form brings a call from our CEO, Ross Cohen, when that time comes.
Which towns and which drain jobs go first?
Name the towns where a crew has an open day, then the drain work you would like to fill it with: french drains, yard drainage, downspout lines, catch basins, dry wells. Short is fine. Leave homeowner names and street numbers out.
Drive the first stake with our CEO
Mark a weekday slot on the contact form and Ross Cohen, our CEO, will call you then to walk through the towns and drain jobs you want booked more often.
The level in the picture is a drawing, not a forecast.