Local SEO for drainage contractors, one service-area town at a time
Local SEO for a drainage company is the work of making your Maps listing, your town pages and your reviews say the same true thing about where you drive and what you install. We stake that work town by town, so each place on your drive list has something written for it.
We are a marketing agency. The listing stays yours, and every word about how your drains perform is yours to write.
Why a french drain crew is found by town before it is found by name
A homeowner who has never heard of your company types a drain job and a place, such as french drain installer near me
, and look at whoever shows up beside the map. Local SEO is the plan for being one of the companies on that screen with a listing that is accurate and complete.
The map results put several companies next to each other, and we never name one of them. What we do is make your own listing specific: the drain jobs you take, the towns you drive to, the photos you picked and the reviews that have come in. Being specific is the part of that screen your company can work on.
Here, the staking plan has a profile stake and a town stake, and local SEO is mostly those two. The profile stake is your listing, the town stake is a page per place, and we drive them one after the other so you can walk each one.
The fields on a drainage company's Maps listing and who signs off on each
| Listing field | What we enter | Who approves it |
|---|---|---|
| Service list | The drain jobs you take, in your own words: french drain, yard drainage, downspout line, catch basin, driveway drain. | You, line by line. |
| Service-area towns | The towns on your drive list, and none you do not drive to. | You, with the list in hand. |
| Category names | Names chosen from the list Google offers, with no claims attached to them. | You, before it goes in. |
| Job photos | Pictures of finished runs that you own or have permission to show, with street numbers left out. | You, photo by photo. |
| Business description | A short plain paragraph naming your drain services and towns. | You, before it goes up. |
| Review replies | Drafts in your company's voice for each new review. | You, reply by reply. |
Five local SEO jobs for a drainage crew, each with its own stake
- Maps
The profile stake: your Maps listing
We fill in the fields above, keep them current as your drain jobs change and let you review each edit. The profile remains yours, and we work from access you grant.
- Town stake
A town page for each place you drive to
One page per service-area town, written around the town name and the drain jobs you bid there, so a search for
drainage installation near me
from that town meets a page about it. - Drain stake
A drain-type page that the town pages point to
French drain, yard drainage, downspout line and catch basin pages carry the detail about each job, and the town pages link to them so the visitor can go further.
- Proof stake
Photos of finished runs you are allowed to show
We choose and caption the ones you approve, and tie each one to the town where it was taken.
- Proof stake
A review routine after each finished run
A request goes to the homeowner after a job closes, and replies are drafted for you. We never write reviews ourselves and never screen who may leave one.
How the service-area list keeps a crew's drive honest
A service-area list is a promise about where your trucks go. Add a town you will not drive to and you collect quote requests you must turn down, which wastes a call and a conversation with the homeowner. Leave off a town you do drive to and the page never gets written.
So we ask for the list in two columns: towns you drive to gladly, and towns you decline. A town can move from one column to the other at any month-end walk, and the listing and each town page follow. That keeps the string line short enough to walk, and it keeps your crews out of places they would not choose.
The pages for those towns are staked on the page about drain-type and town pages, and the review routine is set out in the notes on asking after a finished run. The monthly plans are posted on the page with every plan and ad fee.
How the Maps and town stakes go in, in order
Step 1: Walk the drive list
We go through your towns on a call with our CEO, Ross Cohen, and mark each as a town you drive to or a town you decline.
Step 2: Read the listing as it stands
We list every field on your current profile and show you what is missing or out of date, before any edit is made.
Step 3: Drive the profile stake
The service list, the towns, the category names and the photos go in, each one read by you first.
Step 4: Stake the first town pages
We draft the pages for the towns you want most, a few at a time, and send them to you for approval.
Step 5: Walk the line at month end
A written read shows the calls and quote requests tied to the listing and to each town page, and the next town is chosen with you.
What a drainage company hands over for the local stakes
- The towns you drive to, and the towns you decline
- The drain jobs you take, in the order you want them shown
- Photos of finished runs you own or have permission to show
- Access to your Google Business Profile, granted by you
- The name of whoever answers a quote request
We never need a homeowner's name or street number for any of this.
Two ideas about local SEO for drainage crews we leave out
Heard at the tailgateList every town in the county on the Maps profile, so none is missed.
Read off the sheetA service-area list is a statement of where your trucks go. We list the towns you drive to and leave the rest, because every quote request from a town you decline is a call someone has to return.
Heard at the tailgateA Maps listing is a one-time setup and can be left alone once it is filled in.
Read off the sheetYour drain jobs, towns and photos change as the crew does, so the listing is walked at every month-end along with the town pages.
Questions a drainage owner asks about Maps and town pages
Do you need my Google Business Profile login?
We work from access you grant to the profile, which stays your property. You can remove that access at any point, and every edit is read by you before it goes in.
Can a crew with two service areas get a page for each town?
Yes. A town page is written for each place on your drive list, and the number of pages depends on the plan. Silver cuts 25 landing pages, Gold cuts 50 and Platinum cuts 100.
Will you write what the listing says about how a drain works?
No. We write about the services and towns you take, and anything about how a run performs or how it is approved is your own statement to make.
What does local SEO cost for a drainage company?
It is part of the Organic Growth plans, billed monthly, with no startup fee and no contract. The amounts are on the pricing page, and Gold and Platinum include a website we host.
Tell us the towns on your drive list
Send a note naming the towns your trucks drive to and the drain jobs you take there, or pick a day and a time on the form for a call with our CEO.
Which towns and which drain jobs go first?
Name the towns where a crew has an open day, then the drain work you would like to fill it with: french drains, yard drainage, downspout lines, catch basins, dry wells. Short is fine. Leave homeowner names and street numbers out.
Drive the first stake with our CEO
Mark a weekday slot on the contact form and Ross Cohen, our CEO, will call you then to walk through the towns and drain jobs you want booked more often.
The level in the picture is a drawing, not a forecast.