Drainage contractor SEO, staked out before anyone digs
We are a marketing agency for drainage contractors, and drainage contractor SEO is where most of our work begins. Before your crew cuts a trench, someone stakes the line. We plan your marketing the same way: a stake for your Maps listing, a stake for each service-area town, a stake for each drain type and one for the ads you choose.
Plans are billed monthly. There is no startup fee and no contract. We write and tend the pages, and your crews keep the digging.
Billed monthly and cancelable whenever you choose: no contract, no startup fee, and click charges are paid to the ad networks from your own account, much as a crew pays a supplier for gravel.
Title block: monthly fees
- Silver: pages by drain type, your own site
- $1,495a month
- Gold: the same pages and a site we run
- $2,495a month
- Platinum: the widest page load we build
- $3,495a month
- One ad platform: one account
- $895a month
Two and three platform ad plans are posted on the pricing page.
A drainage company's marketing needs a staking plan before a trench day
A drainage job starts on the lot with a stake where the run begins, a string line along the path and a stake where it ends. Nothing is cut until the owner has walked it. Drainage contractor SEO from us is laid out the same way, so each decision can be seen before any work on it starts.
The string line is the first thing we set with you: what your company sells and which towns your trucks drive to. Everything after that is a stake. We drive one stake per cycle and walk the line with you at month end before the next one goes in.
Your homeowners search in two moods. One wants a company to do the work, with searches like drainage contractor near me
or french drain installer near me
. The other is researching pipe, fabric or a do-it-yourself job, and that errand belongs to someone else. We build for the first mood and block the second in your ad accounts.
The six stakes in one drainage contractor staking plan
- Maps
The profile stake
Your Google Business Profile and its place in the Maps results: categories, service areas, job photos and the hours your phone is answered. We tend it every cycle so the listing reads like your company and not like a template.
- Towns
The town stake
One page for each service-area town you drive to, so a search such as
drainage contractor near me
in that town meets a page about that town and not one county-wide list of everything you do. - Drain types
The drain stake
One page per drain type: french drain, yard drainage, downspout line, catch basin and driveway drain. Each page describes what you install in your own words and ends at the quote request.
- Proof
The proof stake
Reviews you earned and job photos you have permission to show. We write the request routine after a finished run and draft the replies; you approve every reply and every photo.
- Ads
The paid stake
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) aimed at the towns and drain jobs you pick, used to open a new town or fill an open crew day. Click charges run from you to the networks.
- Website
The site stake
A page per drain service, your own job photos and a quote request path that is never hidden. Gold and Platinum subscribers get a website we build and host.
Two plan families, one for the organic stakes and one for the paid stake
- Pages and Maps
Organic Growth
We stake out the pages a drainage company needs first, one drain type and one town at a time, then tend the Maps listing and the reviews around them. You read every page before it goes up.
- Ads by platform
Paid Ads
Search and social campaigns on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), laid out by drain job and by town. The ad accounts stay yours, and so does the card the networks bill.
From a homeowner's first search to a booked trench day
| Moment on the way to a trench day | Where the caller stands on the line | The stake that meets them |
|---|---|---|
A search such as yard drainage contractor near me | Reading the names on the first screen and looking for the town they live in. | The town stake and the drain stake: a page for that town and that drain type, worded in your voice. |
| A look at the Maps results | Comparing names, photos, service areas and the review counts shown on each listing. | The profile stake: categories, service areas and job photos kept current on your listing. |
| A read of your drain page | Looking for the drain type they have in mind and for the towns your crews drive to. | The drain stake: one page per drain type, each one ending at a quote request. |
| A glance at reviews and job photos | Judging whether your company looks like the one to call for a site visit. | The proof stake: a request routine after a finished run and replies you approve. |
| The call or the quote request | Choosing between ringing the office and filling in a short form. | Call tracking and a form that sends the note to you, so every request can be traced to its page. |
| The bid that waits for an answer | Holding your bid after the site visit and waiting to hear whether you will follow up. | That part is yours. We report what came in so no quote request sits unanswered. |
| The booked trench day | Agreeing a date with your office. | The paid stake and the site stake feed the next open crew day, and the month-end walk picks the next stake. |
Three things said about marketing for drainage crews
Heard at the tailgateOne county-wide drainage page covers every town we drive to.
Read off the sheetA single page cannot name each town or each drain type. We stake one page per town and one per drain type, and link them to each other so a homeowner can move between them.
Heard at the tailgateBuying clicks on every drainage search brings in bids.
Read off the sheetPipe, fabric and do-it-yourself searches are someone else's errand. Your paid stake keeps to searches from people who want a company, and we block the rest by name.
Heard at the tailgateOnce the ads run, the phone takes care of itself.
Read off the sheetA quote request still needs an answer from your office. Call tracking goes on before the first click is bought so you can see which request came from where.
What the month-end walk looks like on a drainage line
At month end we walk the line with you: which stakes are in, which are next, and which town or drain type is still waiting. You see what came in by phone and by quote request and which page or listing it came from. The next stake is chosen from what your own phone shows.
The call itself is with our CEO, Ross Cohen. You pick a day and a time on the contact form and he calls you then.
To read the whole plan in order, start with how the town and drain pages are staked. For the advertising side, how the paid stake opens a new town explains where click charges go. Each plan card, with its fee, is printed on the plain list of drainage plan prices.
Organic Growth plans for drainage crews, staked one cycle at a time
Organic Growth Silver
$1,495 a month
Page and Maps work for a drainage company that already has a website it is happy with.
- 25 landing pages, cut by drain type and by service-area town
- Strategic Content Assets, four a month, each tied to a service on your list
- A Google Business Profile tuned up, plus review requests after finished jobs
- Writing set up so AI assistants describe your services and towns as you would
- On-page and technical upkeep for the site you already have
Organic Growth Gold
$2,495 a month
Twice the page count of Silver, and a website we run for you so the pages have a home.
- 50 landing pages across your drain types and your town list
- Strategic Content Assets, eight a month, drafted for your approval
- Profile upkeep and a steady review-request routine
- AI-assistant writing refreshed as your service list changes
- Your drainage company website, with hosting and upkeep handled by usStruck from the total
Organic Growth Platinum
$3,495 a month
The widest page load we offer, for a company working many towns and several drain services at once.
- 100 landing pages, the widest reach across towns and drain jobs
- Strategic Content Assets, twelve a month, each read and approved by you
- Profile, review and listing upkeep across every town you serve
- AI-assistant writing kept in step with each new page
- Your drainage company website, hosted, kept current and extended as the page count growsStruck from the total
The monthly amount covers our work alone. Whatever the ad networks charge for clicks goes on your own account with them, and nothing is routed through us.
Questions drainage owners ask before the first stake goes in
Does drainage contractor SEO suit a company with one truck and a skid steer?
The plans are sized by what we stake, not by how many trucks you run. A small company can start with the profile stake and one drain page and add towns as its calendar opens up.
Do you dig, design or advise on drains?
No. We are a marketing agency. We write about your company, your towns and your drain services, and every claim about your own work is yours to word and approve.
Can you promise the phone rings after the first stake?
No. A stake is a plan item, and we do not promise calls, rankings or booked jobs. We promise to do the work on the plan, report what came in and walk the line with you each month end.
Who words what a drain page says about my crew's work?
We draft the pages from what you tell us about the drain types you install. You read and approve them before they go up, and anything about how a drain performs stays your statement to make.
What if my own website already holds my drain pages?
Gold and Platinum each show a switch for a company with a website of its own. We then add the town and drain pages to your site, and the card's monthly price drops by the amount printed beside the switch.
Where do my ad charges go on a drainage account?
The networks bill the clicks to an account in your name. What you pay us is a management fee for running the campaigns, and it never includes those click charges.
Drive the first stake with our CEO
Mark a weekday slot on the contact form and Ross Cohen, our CEO, will call you then to walk through the towns and drain jobs you want booked more often.
The level in the picture is a drawing, not a forecast.