Paid ads management for drainage contractors who bid by the trench day
Paid ads management for drainage contractors is the paid stake in the staking plan. We build and run Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) campaigns aimed at the towns and drain jobs you choose. You pay the networks for clicks from your own accounts, and we charge a management fee on top of that.
What a paid click is for on a drainage crew's calendar
Organic stakes such as a Maps listing and a page per town stay in the ground once they are driven. A paid click is different: it is bought when you want attention now. Paid ads management for drainage contractors has two honest uses in this trade.
The first is opening a town where your trucks have not worked and your pages are not yet staked. The second is filling an open crew day, when a crew has a skid steer on the trailer and no booked job. Both uses are plan items, and neither one comes with a promise about calls.
Searches in the first mood, such as drainage contractor near me
or yard drainage contractor
, are the ones we aim at. Searches from someone pricing pipe or planning a do-it-yourself job are someone else's errand, and we block them from the start.
Five parts of a drainage crew's paid stake
- Search
Google Ads search for your drain jobs
Campaigns grouped by drain type and by service-area town, so a french drain search and a downspout line search each land on the page that matches. Click charges are billed by Google to you.
- Bing
Bing Ads (Microsoft Advertising) for the same towns
The same drain jobs and towns set up on a second network for people who search there. We report it next to Google Ads so you can see what each one brought to your phone.
- Photo ads
Meta Ads (Facebook and Instagram) with your job photos
Photo-led ads put in front of people around the towns you work, using job photos you are cleared to show. The ad rules of the platform and what a photo may claim are left to you.
- Blocked
Blocked searches for pipe, fabric and do-it-yourself errands
A standing list of searches we keep out of every campaign, grown each month from the search terms report so your click charges are not spent on someone else's errand.
- Tracking
Call tracking on the line before the first click
Tracked numbers and a tracked quote request form go on before any ad runs, so a call or a note can be traced to the campaign that led to it.
How a paid stake is driven for a drainage company
Walk the string line
We list the drain types you install, the towns your trucks drive to and the ones you want to open. That list decides which campaigns exist.
Set the tracking stake
Call tracking and the tracked quote request form go in first. No ad account starts spending before we have seen a test call and a test note arrive.
Drive the campaign stake
Campaigns go live for the towns and drain jobs you chose, on one, two or three platforms, with the blocked search list already in place.
Walk the line at month end
We show you which campaign and which town brought calls and quote requests, then decide with you whether to widen a town, trim a drain type or leave the stake where it stands.
What we confirm before a paid click is bought for your crew
- The ad accounts are in your name, so the click charges go on your own card.
- Every drain type we advertise is one you install, worded the way you would word it.
- Every town named in a campaign is one your trucks drive to.
- Call tracking and the tracked quote request form have each received a test.
- The blocked search list is loaded and your office knows who answers each quote request.
Anything an ad says about how a drain performs is yours to word. We write no claims about it.
One platform, two or three: choosing the size of a paid stake
The three Paid Ads plans below are sized by platform: one, two or three. A crew with a single open day to fill may start on one network. A company opening several towns at once may spread across more, and you decide as the plan runs.
Ad spend is separate from our fee on every plan. The networks bill your account for the clicks, and the number you set as a spending limit is yours to change. The fee for each size is printed in the posted fees for one, two and three platforms. To read each platform on its own, see how search campaigns are staked for drain jobs, how the second search network is run for your towns and how photo-led ads are aimed at the towns you work.
Paid Ads plans for one, two or three platforms
One ad platform
$895 a month
A single ad account, run for one platform you pick.
- Pick the platform: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram)
- Campaigns laid out by drain job and by town
- Calls and form fills tracked to the ad behind them
- A written monthly read of what came in
Two ad platforms
$1,595 a month
Two accounts running side by side, so you can see which audience calls more.
- Two platforms picked from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram)
- Separate campaigns per platform, built around your drain jobs
- Wrong searches blocked and reviewed every month
- One written read that sets both platforms next to each other
Three ad platforms
$2,295 a month
Every network we run, kept on one drain-job plan.
- All three platforms in play: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram)
- A shared town and drain-job layout across all three
- Calls and form fills tracked per platform
- One monthly read covering all three accounts
The monthly amount covers our work alone. Whatever the ad networks charge for clicks goes on your own account with them, and nothing is routed through us.
Questions drainage owners ask about the paid stake
Does paid ads management for drainage contractors come with a promise of bids?
No. We run the campaigns on the plan and report what arrived by phone and by form. No call count and no booked trench day is promised, and no cost per call is stated in advance.
Why block do-it-yourself searches on a drainage account?
A person researching pipe or fabric is running an errand that does not end in a site visit. Blocking those searches by name keeps the click charges pointed at people asking a company to do the work.
Do I pay you for the clicks or the networks?
You pay the networks directly from accounts in your name. Your monthly fee to us covers management only.
Should my drainage company start ads before the pages are staked?
That is a choice for the walk along the string line. A paid campaign can open a town while its pages are still being written, as long as call tracking is on first.
Ask about the paid stake for your drainage crews
Tell us which town you would open or which crew day sits empty. If a conversation suits you better, mark a slot on the form and our CEO will ring at that time.
Which towns and which drain jobs go first?
Name the towns where a crew has an open day, then the drain work you would like to fill it with: french drains, yard drainage, downspout lines, catch basins, dry wells. Short is fine. Leave homeowner names and street numbers out.
Drive the first stake with our CEO
Mark a weekday slot on the contact form and Ross Cohen, our CEO, will call you then to walk through the towns and drain jobs you want booked more often.
The level in the picture is a drawing, not a forecast.