Bing Ads management for drainage contractors who want a second search stake
Bing Ads management for drainage contractors puts your french drain, yard drainage and downspout line jobs in front of people who search on Bing. The network is called Bing Ads (Microsoft Advertising), and the account is opened in your name. We build the campaigns, block the wrong searches and report what reached your phone.
Where a second search network fits on a drainage staking line
Most of the staking plan lives on Google: the Maps listing, the town pages and the drain pages. Some of your homeowners search on Bing instead, and a search such as french drain installer near me
typed there reaches a different list of ads. A second network is therefore a second stake on the same string line.
We do not know how many of your homeowners use Bing in your towns until the account has run. The campaigns are how you find out, and the month-end report gives you your own figures instead of a guess.
Bing Ads management for drainage contractors sits inside the Paid Ads plans, on the two-platform and three-platform cards. Read how the paid stake opens a town or fills a crew day for the whole picture across all the networks.
Parts of a Bing account for a drainage crew, and who handles each
| Part of the account on the string line | What we set up | Left in your hands |
|---|---|---|
| The campaign list by drain type | One campaign for each drain type you install: french drain, yard drainage, downspout line, catch basin and driveway drain work. | You tell us which of those you want advertised and which you would rather not. |
| The town list for your trucks | Targeting for the service-area towns you drive to, matched to your Google Ads towns when you run both. | You tell us when your drive range grows or shrinks. |
| The blocked search list | Do-it-yourself and product searches kept out, rechecked inside this account instead of assumed. | You flag any search that brought someone else's errand to the phone. |
| The tracked quote request path | A tracked number and a tracked form, so a call from a Bing visitor is counted apart from other sources. | Your office answers every quote request. |
| The daily spending limit | A limit we propose with you; the network bills your card for the clicks. | You approve the limit and may change it whenever you decide. |
Driving the Bing stake for a drainage company
The account carries your company name
The Microsoft Advertising account belongs to your company and carries your card. We are added as the people who manage it.
Bring the drain jobs across
If your Google Ads campaigns exist already, we can copy them into the Bing account as a starting point. We then rework the wording and the towns so each campaign reads like your company.
Check the towns and the blocked list
We confirm each town is one your trucks drive to and load the blocked search list again, rather than trusting that it came across with the copy.
Test a call and a note
A test call and a test quote request must arrive and be counted as Bing before the campaigns spend a cent of your money.
Walk the Bing line at month end
We put the Bing figures next to the Google Ads figures, show which town and which drain type brought requests and decide with you whether the stake stays, widens or is lifted.
Four pieces of the Bing stake worth knowing before a trench day
- Account
A separate account for your drainage company
Bing Ads (Microsoft Advertising) has its own login, its own billing and its own reports. Nothing in it is shared with your Google Ads account, so each network can be read on its own.
- Rework
Campaigns reworked, not just copied across
Copying a campaign spares you the typing and does nothing more. We rewrite the ads around the drain types and towns you actually serve.
- Billing
Click charges billed to you
The network charges your card for clicks. Our fee is the management of the account and is billed separately, monthly, on the paid plan you choose.
- Report
A report that names the town and the drain
At month end you see which town and which drain page each call or form note came from, so a quote request is never a mystery.
What we leave to you when a drain ad runs on Bing
An ad for a drain company says a few words about what you install. Those words are yours: how a drain performs, what approvals a job needs and what a customer may expect are statements for you to make. We write no claims about them, and we send every ad to you before it runs.
For the other search network, read how search campaigns are staked around drain jobs. For tracking calls back to a campaign, how calls and quote requests are traced to a page explains the reporting. The cards that include a second search network are on the list of plan fees for drainage crews.
Two things drainage owners say about Bing
Heard at the tailgateBing is a copy of Google, so one campaign covers both.
Read off the sheetThey are two networks with two accounts, two bills and two reports. We set up and read each one for your drain jobs and towns.
Heard at the tailgateNone of my homeowners use Bing, so there is nothing to stake.
Read off the sheetNeither of us knows that until an account has run. If your plan includes Bing Ads (Microsoft Advertising), the month-end report shows what actually came in.
What we confirm before a Bing campaign spends for your crew
- The account is in your company's name and carries your card.
- Each campaign names a drain type you install.
- Each town listed is one your trucks drive to.
- The blocked search list was loaded inside the Bing account itself.
- A test call and a test quote request were counted as Bing traffic.
Nothing about how a drain performs appears in any ad unless you wrote or approved it.
Questions about Bing Ads management for drainage contractors
Do I need Google Ads to run Bing Ads management for drainage contractors?
No. A Bing account can stand on its own. When you run both, we can start from the Google Ads campaigns and rework them, and we report the two side by side.
Who pays Microsoft for the clicks on a drainage account?
You do, from the account in your company's name. Our monthly fee covers management and is separate from the click charges.
Which searches do you aim a Bing campaign at?
Searches from people asking a company to do the work, such as drainage installation near me
or french drain installation companies
. Pipe, fabric and do-it-yourself searches are blocked by name.
Can a Bing campaign promise calls for my drainage crews?
No. A campaign is a plan item on the string line and we do not promise calls, rankings or booked jobs. We report what arrived and from where.
What does a month-end Bing report show a drain company?
It shows which towns and drain types produced calls and quote requests, what the network charged for clicks and which blocked searches were added. You then decide whether the stake stays in the ground.
Ask about a second search stake for your drainage crews
Send a note about the towns and drain jobs you want on Bing, or pick a call slot on the form and our CEO will ring you then.
Which towns and which drain jobs go first?
Name the towns where a crew has an open day, then the drain work you would like to fill it with: french drains, yard drainage, downspout lines, catch basins, dry wells. Short is fine. Leave homeowner names and street numbers out.
Drive the first stake with our CEO
Mark a weekday slot on the contact form and Ross Cohen, our CEO, will call you then to walk through the towns and drain jobs you want booked more often.
The level in the picture is a drawing, not a forecast.