Lead generation for drainage contractors
For a drainage contractor, lead generation means calls and quote requests that turn into a site visit and a bid. Drain jobs are one-off and large, so each ring of the phone matters, and each unanswered one costs a trench day.
We build the places a homeowner can find you, track what comes in from each and report it plainly. We promise no number of calls.
The phone is the product, and the bid still has to be answered
A lead is a name and a reason until someone from your company picks up, asks about the lot and books the site visit. Marketing can put a homeowner in front of your number. It cannot answer the call, walk the yard or write the bid, and we say so up front.
So the work is arranged around the front end of that sequence. We stake the places you can be found: the Maps listing, a page per drain type, a page per service-area town and, where the plan calls for it, paid campaigns. Then we mark each one so you can see which stake a call came through.
The decisions about which drain jobs you bid on and where you drive stay with you. We carry them into the pages and campaigns, and the rest of the plan, described under the staking plan as a whole, is built around them.
Where a phone call or quote form comes from, and how we mark it
| Source on the string line | What is recorded | Gaps the report will show |
|---|---|---|
Maps listing tap after a drainage contractor near mesearch | Calls and direction requests the listing reports | What the homeowner searched before tapping, beyond what the platform shows |
| Quote request form on a town page | The page it was sent from, the town and the drain type chosen | Whether the homeowner also called another crew |
| Google Ads click on a french drain search | The campaign, the search term and the call or form that followed | A call placed from a number the homeowner copied down |
| A call from a landscaper or builder partner | What the partner tells you or us about where they found you | Most of it, unless the partner says |
| Word of mouth from a past customer | Only what the homeowner mentions on the call | Nearly everything before the call |
Five stakes where a homeowner or a partner can find your crew
- Profile stake
The Maps listing for your drain jobs
Where a homeowner typing
french drain installer near me
may see your company. We keep categories, towns and photos current and mark the calls it reports. - Drain stake
A page per drain type
French drain, yard drainage, downspout line and catch basin pages, each ending on a quote request instead of a vague contact link.
- Town stake
A page per service-area town
A page for every town your trucks reach, so a homeowner there can see you serve their town before they dial.
- Partners
Referral partners in the trades
Landscapers, builders, general contractors, realtors and property managers who meet homeowners before you do. We write the pages they would want to forward.
- One board
HOA boards choosing for many lots
A board decides for many lots in a single vote, so a page for HOAs says how a list of lots is visited and bid.
Putting tracking on before the first stake goes in
Set the string line: drain jobs and towns
You give us the drain types you bid and the towns on your route. Every page, listing and campaign is built within that line.
Turn on call tracking before any ad runs
Starting paid campaigns before calls can be seen leaves nothing to report on. Tracking goes on first, so that the first click can be traced.
Mark each source in the quote request path
The form on each town page and drain page carries a mark for where it sat, so a request shows up with its town and drain type.
Read the list of calls and quote requests with you
At month end we go through what arrived and where it came from, flag anything we could not trace and ask you which became a site visit.
Drive the next stake where the list points
A new town page, a new drain-type page or a campaign for an open crew day. One stake per cycle, then back to the list.
What tracking will miss on a drain job
Tracking is useful and incomplete. A homeowner may write down your number and call it later from another phone. A landscaper may pass your name by word of mouth. A visitor may read three town pages, close the tab and call the next day.
We do not pretend those calls do not exist. The report separates what the tracking caught from what it could not, and we ask you which jobs came from where so that the list reflects the bids you actually sent. The review routine adds another place a homeowner may first hear your name.
Numbers in the report are counts of calls and quote requests. They are not a forecast of the next set, and a month with few is not a verdict on the plan.
Myths about lead generation for a drainage crew
Heard at the tailgateA lead list is the same thing as a booked trench day.
Read off the sheetA lead is a phone call or a quote form. The site visit, the bid and the booking are yours, and a request nobody answers cannot become a bid.
Heard at the tailgateBuying clicks on french drain pipe and do-it-yourself searches is a sound way to find customers.
Read off the sheetThose searchers are after pipe and fabric, not a crew. We block that kind of search in the ad accounts and point campaigns at people who want a company to do the work.
What to settle with your crew before the tracking goes on
- Who answers the phone on a trench day, and who calls back a missed quote request
- The towns you will bid in, and the ones to leave out of the pages
- The drain jobs you take and the ones you turn down at a site visit
- Which referral partners, such as builders or landscapers, you want pages written for
- Where the quote request lands on your side: a phone, an email or both
Billing for the plans runs monthly with no startup fee, and the amounts are on the pricing page.
Questions a drain company owner asks about lead generation
How many calls will the drain pages bring in?
We cannot give a number, and we will not invent one. We report the calls and quote requests that came in and where each one came from, then adjust the next stake from there.
Do you send me leads, or do I get the calls directly?
The calls and quote requests come straight to your company. We build the pages, listing and campaigns, and we track what arrives. We do not sell or resell homeowner contacts.
How do landscapers and builders fit into lead generation?
They are referral partners, and we write pages and outreach for them with your approval. A builder choosing a drain crew for several lots wants a different page from a homeowner searching drainage contractor
. See how referral partner links are approached.
What does a tracked quote request look like in the report?
It shows the date, the page or listing it came from, the town and the kind of drain work named in the message, when one is named. Homeowner names and street numbers are not part of what we ask you to send us.
Where do the plan amounts for this work appear?
Tracking and reporting come with the Organic Growth plans and with the paid plans, and the amounts sit on the pricing page. Ad spend is separate, paid by you to the networks.
Tell us where your calls come from now
Send a note about the towns you work and how quote requests reach your crew today. Marking a slot on the form also works, and our CEO, Ross Cohen, is the one who calls.
Which towns and which drain jobs go first?
Name the towns where a crew has an open day, then the drain work you would like to fill it with: french drains, yard drainage, downspout lines, catch basins, dry wells. Short is fine. Leave homeowner names and street numbers out.
Drive the first stake with our CEO
Mark a weekday slot on the contact form and Ross Cohen, our CEO, will call you then to walk through the towns and drain jobs you want booked more often.
The level in the picture is a drawing, not a forecast.