Drainage contractor marketing, laid out stake by stake
Drainage contractor marketing is a set of choices about where your next bid will come from: a map search, a town page, a review, an ad or a referral partner. This page shows how we order those choices for a french drain or yard drainage company, and how a company picks the first stake.
We are an agency, and we market. The trenches, the pipe and the claims about your own work belong to you.
What drainage contractor marketing means when every job begins as a bid
A drainage company does not sell on a shelf. A homeowner asks for a site visit, someone from your crew walks the yard, a bid goes out and, if it is accepted, a trench day goes on the board. Because each job is a single large order, the thing worth marketing is the start of that chain: the moment a stranger decides to ask your company for a visit.
We organize drainage contractor marketing around that moment. A stake is placed wherever a stranger could meet your company: the map results, a page that names the town, a set of reviews, a paid ad, a builder who knows you. Each stake gets its own place on the string line, and the order is agreed with you rather than handed down.
The order matters because a crew has a limited number of open days and a limited number of towns it will drive to. We would rather not spread a plan across every channel at once. One stake per cycle, walked at month end, lets you judge each piece on its own.
The six stakes a drainage company's marketing plan can hold
- Maps
Profile stake: your Maps listing
The listing that sits beside a map search, filled in with your drain jobs, your service-area towns and photos of finished runs you choose. The profile stays yours, and we work from the access you give us.
- Organic
Town stake: a page per service-area town
A page for each town you drive to, written around that town and the drain jobs you bid there, so a search naming a place can meet a page naming it back.
- Organic
Drain stake: a page per drain type
French drain, yard drainage, downspout line, catch basin and driveway drain each get a page of their own, drafted for your approval with your own wording about the work.
- Reviews
Proof stake: reviews and job photos
Requests that go out after a finished run, replies drafted for your sign-off, and photos you are allowed to show. No fake reviews and no screening of who may write one.
- Ads
Paid stake: ads for one job or one town
Campaigns on Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram) aimed at a drain job or a new town, with searches for pipe, fabric and do-it-yourself jobs kept out.
- Website
Site stake: the website that holds the pages
A page per drain service, a quote request path that works from a phone, and your own job photos, hosted by us when the plan is Gold or Platinum.
How a drainage company picks which stake goes in first
Ask what the crew has open
If a crew has an open day coming, that is one input. If the calendar is full, we look at which towns you would rather be bidding in.
Ask which drain job you want more of
French drain work, yard drainage, downspout lines, catch basins and driveway drains are different bids. We start with the one you would choose if you could pick every job.
Ask who answers a quote request
A bid that nobody answers is a stake nobody walked. Before any ad goes in, we confirm which person or desk takes a request and how it reaches them.
Ask what you already have
A site, a listing, a set of reviews, a couple of referral partners: each one decides where the string line begins. We stake only what is missing.
Where a drainage company stands today, and the stake we would drive first
| Where your crew stands | First stake | Why we start there |
|---|---|---|
| A Maps listing that has not been touched in a long stretch | Profile stake | It is the part of your name that sits beside a map search, so we make it accurate before we write pages. |
| One drainage page that tries to cover every town | Town stake and drain stake | Pages that name one drain and one town are the ones a person asking about that drain and town can meet. |
| No website of your own | Site stake, on Gold | The pages need somewhere to live, and a quote request path needs a form that reaches you. |
| Plenty of trench days booked, a town you want to enter | Paid stake, one platform | A campaign can be aimed at a single town and a single drain job, then judged at month end. |
| Calls arriving, with nobody logging where they came from | Call tracking before any ad | Without a log, a month-end read has nothing honest to say about which stake did what. |
| Bids sent out, and a quote request path that is hard to find | Site stake | A visitor who cannot find the request path never becomes a bid. |
How the month-end walk keeps the line honest
At the end of each cycle we walk the line with you. That means a written read of the calls and quote requests that arrived, which stake each one is tied to, and where tracking shows a gap. We do not attach a promise to any of it, since a stake in the ground does not tell you what will come of it.
From there the choice is yours: leave the plan as it is, drive the next stake or pull one back. If you want search and Maps pages, the plan lives on the page about staking drain-type and town pages. If you want campaigns, the page about ads aimed at one drain job or one town explains how they are run, and the monthly figures are on the plan and ad fee table.
The Maps side is covered in the notes on listings and service-area towns, and the tracking side in the notes on calls and quote requests.
Two beliefs about drainage contractor marketing we set aside
Heard at the tailgateBuy clicks on every drainage search, including the how-to and pipe-shopping ones.
Read off the sheetSomeone reading about pipe, fabric or a do-it-yourself job is on someone else's errand, so we keep those searches out of your ad accounts and spend on people who want a crew.
Heard at the tailgateChoose one channel, run it hard and ignore the rest for good.
Read off the sheetWe drive one stake per cycle, which is different. Each month-end walk asks whether the next stake is a town, a drain page, a review routine or a campaign.
What to have in hand before we propose a first stake
- The drain jobs you take, listed from the one you most want to the one you least want
- The towns your trucks reach, and the towns you decline
- The name of whoever answers a quote request
- Whether the crew has an open day coming, or a town you want to enter
- The landscapers, builders, HOA boards and property managers who already send you work
Do not send homeowner names or street numbers with any of it.
Questions drainage company owners ask about marketing
Does a drainage company need search, ads and a website all at once?
No. We drive one stake per cycle, and you decide which. A common order is the Maps listing and a handful of town pages first, then a campaign once call tracking is working, though the order is yours to set.
How are the two plan families billed?
Both come as a monthly invoice from us, with no startup fee and no contract. For the paid plans, click charges go to the ad networks from your own account and are not part of our fee.
Who writes what the pages say about how a drain performs?
You do. We draft around your services and your towns, and anything about how the work performs or how it is approved is yours to word.
When does the first call with your CEO happen?
On the day and time you mark on the contact form. Our CEO, Ross Cohen, calls you at that slot to walk your towns and drain jobs before any stake is placed.
Choose a slot to set the string line for your crew
Write a few lines about the drain jobs and towns you want to bid more of, or pick a day and a time on the form for a call with our CEO.
Which towns and which drain jobs go first?
Name the towns where a crew has an open day, then the drain work you would like to fill it with: french drains, yard drainage, downspout lines, catch basins, dry wells. Short is fine. Leave homeowner names and street numbers out.
Drive the first stake with our CEO
Mark a weekday slot on the contact form and Ross Cohen, our CEO, will call you then to walk through the towns and drain jobs you want booked more often.
The level in the picture is a drawing, not a forecast.